IP Services · The World Engine
We turn your ideas Into original worlds.
Whether you have an idea that needs developing from scratch, or an existing IP that needs expanding into new formats. The World Engine provides the creative foundation, the production capability, and the storytelling expertise to bring it to life.
01 — Develop Original IP
02 — Expand Existing IP
Service 01
Develop Original IP for Clients
What you get
A complete IP foundation
We develop every element needed to establish and grow an original intellectual property, from the initial concept through to production-ready assets.
Deliverables
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IP concept and direction: core premise, genre, tone, and target audience
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Character design: original character concepts, visual design, and personality profiles
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World and setting design: environments, lore, visual language, and world rules
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Story foundation: narrative structure, story bible, and key story arcs
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Visual art direction: concept art, style guides, and asset design
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Expansion assets: additional characters, items, monsters, and environment design as needed
Game Studios
Platforms
TV Producers
Publishers
Brands
Bring us an idea, a brief, or just a direction. We develop it into a complete original intellectual property: concept, characters, world-building, story, and visual identity, ready for your game, platform, or production. Everything we create for you belongs to you.
What you get
From brief to complete IP
Our process starts from your needs and builds outward. Come with a detailed brief or just a single idea. We work with both.
Deliverables
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Brief and discovery: we define the IP's purpose, audience, and commercial goals together
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Concept development: we propose the IP direction, core characters, and world setting for your review
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Visual development: character and world design refined through rounds of feedback
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Asset production: final production-ready art assets, style guides, and story documentation
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Handover: complete IP package delivered. All rights transfer to you.
Client owns all IP rights
No publishing obligation
NDA available
Service 01
Game IP Development
An original IP developed for a game client, covering full art direction, character design, world and environment design, monster design, and item design. Developed under NDA and shown here with client permission.
Game IP
Item Design
Character Design
Monster design
Environment Design
World Building
Character Design
Original character concepts developed from scratch including visual design, personality profile, costume, and expression sheets. Built to be consistent, adaptable, and ready for production across any format.
World & Environmental Design
Environment and setting concepts that establish the visual identity of your world from landscapes and architecture to interior spaces and atmospheric details. Every environment tells part of the story.
Monster Design
Creature and monster concepts designed with purpose visual threat level, movement logic, and lore connection all considered. From subtle unsettling designs to full large-scale boss concepts.
Weapons, tools, equipment, and collectible items designed to feel native to your world. Each asset carries the visual language of the IP and is production-ready for use across game, animation, or publishing formats.
Item & Asset Design
Service 02
Expand Existing IP into New Formats
You already have an IP of a novel, TV series, game, or character. We adapt and expand it into new formats: webtoon, spin-off story, character design system, and more. We can start from your existing material and build outward, or develop entirely new branches of your universe.
Novel
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Webtoon
Adaptation
Your novel adapted into a full webtoon series. We handle script, character design, art direction, and episode production.
TV Series
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Webtoon
Spin-off
Original webtoon stories set in your TV series world. New characters, side stories, or prequel content.
Existing IP
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Character and World Expansion
New characters, lore, settings, and story arcs developed to grow your existing universe.
Any IP
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Full Webtoon Production
End-to-end webtoon production from concept to finished episodes. Story, art, and delivery ready for platform publishing.
Full webtoon service includes
Everything from story to screen
When expanding your IP into webtoon, we handle the complete production pipeline. No partial services, no handoffs to a third party.
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Story development: original script and episode structure based on your IP
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Character adaptation: your existing characters redesigned for webtoon format
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Art direction: visual style guide consistent with your existing IP identity
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Episode production: full webtoon episode artwork, lettering, and formatting
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Visual art direction: concept art, style guides, and asset design
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Platform-ready delivery: formatted for Line Webtoon, Ridi, and other major platforms
TV Studios
Publishers
Game Companies
Brands with existing IP
Ready to build something together?
Tell us about your project. Whether you have a detailed brief or just an early idea, we'd like to hear from you.
Want to find out more? Contact us and we'll figure it out together.